The New York Times is looking for a cross between a copywriter and a conceptual thinker for their Writer, Games and Cooking Marketing position in New York, NY, USA. Must love to write compelling copy and be able to conceptualize, develop, and lead digital marketing efforts for our Games and Cooking products. As we continue to build our award-winning creative team, were looking for a writer to work on marketing copy for our standalone products group, which includes New York Times Games and New York Times Cooking. You will mostly work on Games, and will occasionally work on Cooking. Games and Cooking are both growing subscription products from The New York Times. You will sit on the brand marketing team and report to the senior brand writer for Cooking and Games.
You will play an important role in concepting, developing and leading digital campaign and marketing efforts for Games and Cooking. Youll work with other marketing creative team members (writers and designers), but also with our marketing, media, product and editorial colleagues in Games and Cooking. You will write crisp, clear, compelling copy without being clichd or hyperbolic across multiple channels and consumer-facing brand campaigns. You love to develop copy concepts that inspire and excite others, and can present them efficiently and enthusiastically.
Yes
**Experience**
6-9 years
**Skills**
Conceptual, Content Writing, Copywriting
**Date Posted**
June 30, 2021
**Managed By**
Whitney Warner
* **Retirement Plan**
* **Generous Vacation**
* **Fitness & Wellness**
* **Parental Leave**
* **Work From Home**
* **Medical Benefits**
**Fine Print**
What youll do:
-Write marketing copy across a variety of channels, including social media (both paid and owned), email, display, print and out-of-home (and potentially more) that delivers on our overall brand strategy.
-Be a creative partner to our designers, plus work with marketing strategists to develop campaign ideas that increase brand awareness, engagement and conversion.
-Contribute to compelling presentations and provide rationale for your writing to a broad group of colleagues, including leadership. Address feedback or changes to approach or strategy.
-Write UX copy across our web and app products. This copy should include multiple options for copy tests and enhance and clarify the user experience.
-Independently manage multiple projects at once, while also communicating effectively with team members.
-Build on writing standards for marketing copy across Games and Cooking, and ensure that these products are accurately represented across the company.
What youll bring:
-6+ years of experience as a copywriter in-house, at an agency or studio.
-A portfolio that shows strong writing and conceptual thinking across social, digital and print.
-Impeccable writing (especially in small spaces), with the ability to express ideas clearly and compellingly. At The Times, this also means a strong attention to detail regarding word choice, syntax and grammar.
-Experience with marketing writing and product/UX writing best practices.
-Understanding of trends in advertising, branding and media, and culture.
-An interest in all things cooking and games, and a background in journalism and digital media.
About New York Times Games
Our games have captivated solvers since the launch of the Crossword in 1941. Our experts create engaging word and visual games in 2014 we introduced the Mini Crossword, followed by Spelling Bee, Letter Boxed, Tiles and Vertex. Well continue to make new games our players will be passionate about.
About New York Times Cooking
NYT Cooking is a subscription service of The New York Times. It is a digital cookbook and cooking guide alike, available on all platforms, that helps home cooks of every level discover, save and organize the worlds best recipes, while also helping them become better, more competent cooks.
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