Job Description
About the Senior Director - Marketing Role:
The Senior Director - Marketing is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives, as well as sales strategy and management. The Sr. Director - Marketing plays a vital role in a company’s growth and has important responsibilities that range from creative influence to business strategy.
Reporting directly to the CEO, the Sr. Director - Marketing’s primary responsibility is to generate revenue by increasing sales through strategic leadership for Firm marketing, using market research, data analytics, brand management, marketing communications, advertising, and public relations. This role also includes sales management, business development strategy, marketing channel management, and client service optimization.
The Sr. Director - Marketing ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Currently, this means seeking out new ways to deliver messaging, including digital platforms, community engagement, video, and social media.
Compensation:$100,000 - $150,000 yearly plus incentives
Responsibilities:Develop and implement a comprehensive marketing strategy:
Establish and manage a lead generation system:
Lead public relations and communications efforts:
Maintain a critical bridge between marketing and business development:
Lead and manage the client intake team:
Stay up-to-date on legal marketing trends:
Budget Management:
About Our Firm:
T. Madden & Associates PC (“TMAPC” or the “Firm”) is a personal injury law firm based in Atlanta, Georgia. TMAPC specializes in personal injury cases including motor vehicle and trucking accidents, catastrophic injury, and wrongful death. We are a diverse and dedicated team committed to providing exceptional legal services to clients while fostering a positive and collaborative work environment for our team. As we accelerate our continued growth, we are seeking a warm, empathetic, and results-oriented technology enthusiast to support the Client Intake team, as well as our marketing, public relations, communications, and sales efforts.
We provide comprehensive health, dental, and vision insurance, as well as a 401(k) plan. Additionally, TMAPC offers a competitive compensation package with a total compensation (base pay and incentives) commensurate with experience.
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