Senior Director - Marketing Job at T. Madden & Associates, P.C., Jonesboro, GA

Mk1yMTN0WkhKNXYzdXV2Z0VpMVJCTHFo
  • T. Madden & Associates, P.C.
  • Jonesboro, GA

Job Description

Job Description

Job Description

About the Senior Director - Marketing Role:

The Senior Director - Marketing is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives, as well as sales strategy and management. The Sr. Director - Marketing plays a vital role in a company’s growth and has important responsibilities that range from creative influence to business strategy.

Reporting directly to the CEO, the Sr. Director - Marketing’s primary responsibility is to generate revenue by increasing sales through strategic leadership for Firm marketing, using market research, data analytics, brand management, marketing communications, advertising, and public relations. This role also includes sales management, business development strategy, marketing channel management, and client service optimization.

The Sr. Director - Marketing ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Currently, this means seeking out new ways to deliver messaging, including digital platforms, community engagement, video, and social media.

Compensation:

$100,000 - $150,000 yearly plus incentives

Responsibilities:

Develop and implement a comprehensive marketing strategy:

  • Employ and manage a strategic growth plan and budget that will induce years of measurable growth that is multiples of current revenues
  • Increase and further develop our Direct Response Marketing to become a leader of the same in the Atlanta Metro area and across Georgia
  • Conduct market research to identify target audiences and develop a deep understanding of the legal landscape in our geographic areas of practice
  • Craft a compelling brand message that resonates with our target audience
  • Manage Day-to-Day Marketing and Business Development
  • Manage, train, and vet a tactically oriented marketing team
  • Coach attorneys and paralegals on the skills and tactics needed to bring in new business
  • Develop and execute marketing campaigns across various channels, including digital marketing (SEO, PPC, social media), content marketing, traditional media (print, radio), and community outreach programs
  • Oversee customization and regular updates for marketing performance dashboards
  • Track and analyze marketing performance using data analytics to optimize campaigns and measure ROI
  • Bi-weekly reporting to the Firm CEO
  • Participate on the Firm’s Leadership Team; and
  • Attend a regular cadence of meetings with the Firm's CEO

Establish and manage a lead generation system:

  • Oversee the implementation and optimization of a lead generation system that captures qualified leads through various channels
  • Analyze LGS/CRM and provide recommendations/solutions to the Firm CEO and/or COO, if needed
  • Develop and manage nurturing campaigns to convert leads into paying clients
  • Work closely with the sales team to ensure a smooth transition from lead generation to client acquisition

Lead public relations and communications efforts:

  • Develop and manage a public relations strategy to enhance the firm's reputation and visibility in the community
  • Secure media placements for the firm's attorneys in local and regional media outlets
  • Manage all aspects of the firm's online presence, including website development and social media management
  • Manage the communication and marketing strategy for the Firm’s charitable organization– The Terance Madden Foundation (“TTMF”);
  • Craft and distribute press releases and other communication materials

Maintain a critical bridge between marketing and business development:

  • Manage marketing activities at the top of the sales funnel
  • Establishing broad Firm awareness among both clients and referral sources
  • Create and operationalize a successful lead conversion strategy

Lead and manage the client intake team:

  • Supervise and coach the client intake team, setting performance goals and developing sales strategies
  • Monitor sales performance and client conversion, while also identifying areas for improvement
  • Ensure effective communication and collaboration between marketing and client intake teams; and
  • In collaboration with the Firm's Professional Legal Administrator and/or COO, conduct performance evaluations, corrective conversations and manage up

Stay up-to-date on legal marketing trends:

  • Continuously research and implement new marketing technologies and strategies to stay ahead of the curve in the competitive legal landscape
  • Attend industry conferences and workshops to stay informed about the latest legal marketing trends

Budget Management:

  • Develop and manage the marketing budget, ensuring efficient allocation of resources across various marketing initiatives
  • Track and report on marketing expenses
Qualifications:
  • A proven track record implementing the skills and obtaining the results outlined in this job description
  • Bachelor’s degree
  • Advanced degree in marketing or business (MBA is a plus!)
  • Minimum 3-5 years in a leadership role
  • Minimum 10+ years of experience as a marketing and/ or business development executive in a law firm or a related field, with a proven track record of success, measured by the growth in that law firm and your contribution to that growth. (Experience in the legal industry is an important plus!)
  • Thorough knowledge of marketing principles, brand, and service management
  • Strong understanding of digital marketing principles (SEO, PPC, social media) and content marketing strategies
  • Experience with lead generation and sales funnels
  • Outstanding communication, writing, and public relations skills
  • Experience with data analytics and marketing automation platforms
  • Solution-based mindset / problem-solver
  • Deep understanding of changing market dynamics
  • Exceptional leadership and team management skills
  • Ability to work independently and manage multiple priorities
  • Results-oriented with a data-driven approach; and
  • Passionate client advocacy
  • Entrepreneurial spirit
About Company

About Our Firm:

T. Madden & Associates PC (“TMAPC” or the “Firm”) is a personal injury law firm based in Atlanta, Georgia. TMAPC specializes in personal injury cases including motor vehicle and trucking accidents, catastrophic injury, and wrongful death. We are a diverse and dedicated team committed to providing exceptional legal services to clients while fostering a positive and collaborative work environment for our team. As we accelerate our continued growth, we are seeking a warm, empathetic, and results-oriented technology enthusiast to support the Client Intake team, as well as our marketing, public relations, communications, and sales efforts.

We provide comprehensive health, dental, and vision insurance, as well as a 401(k) plan. Additionally, TMAPC offers a competitive compensation package with a total compensation (base pay and incentives) commensurate with experience.

Job Tags

Local area,

Similar Jobs

Celestica Inc.

Lab Manager Job at Celestica Inc.

 ...The Hardware Lab Manager we are looking for is a service-oriented and self-motivated professional. While collaborating with team members across all departments, you will leverage your debugging and soldering skills, knowledge of electronics fabrication, and PCB assembly... 

Avera Medical Group Surgery Mitchell

Registered Nurse (RN) - Surgical Clinic Job at Avera Medical Group Surgery Mitchell

Join the RN Nursing team at Avera! Love Where You Work: Work at Avera where current employees rate their satisfaction at 94%. Join...  ...opportunities for career growth. Avera is currently seeking Registered Nurses (RN) looking to deliver the best possible nursing care... 

Shine

Project Coordinator (Remote) Job at Shine

 ...sounds like you! The role: You will work closely with the Project Manager and/or Project Director, you will be responsible for...  ...Reviewing and monitoring project programmes - Liaising with, and coordinating with clients and project stakeholders What you need to have... 

Generation Hope

Operations Intern Job at Generation Hope

 ...partners to drive systemic change and providing direct support to teen parents in college as well as their children through holistic,...  ...please visit Position: The Operations Intern position is a flexible part-time or full-time internship, working to enhance the... 

ManTech

Network/System Security Administrator -II Job at ManTech

 ...Secure our Nation, Ignite your Future Network/System Security Administrator -II - KODIAK Become an integral part of a diverse team while...  ...that align to the specified role, geographic location (For Remote Opportunities), education and certifications as well as...