Job Description

Job Description

Job Description

About Freedom Motors USA
Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.

The PPC Manager will run campaigns and monitor paid search budgets. In this role you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO). You should also be analytical and good with numbers.

What you'll do:

• Launch and optimize PPC campaigns.
• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Keep pace with search engine and PPC industry trends and developments.

What youll need:

• Passion for Search and internet marketing.
• Expert in PPC and SEO
• Proven experience as a PPC Manager or Digital Marketing Specialist
• No less than 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, LinkedIn Advertising, etc).
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all inclusive listing.

This is a remote position.

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