Job Description

Our client, a children’s apparel company, is hiring a Social Media Manager to join their marketing team in NYC on a hybrid schedule (4 days in-office). The ideal candidate will have strong experience in the apparel category, and be deeply passionate about social media, content creation, and influencer marketing, with a strong grasp of platforms like Instagram and TikTok.

Job Duties Include:

• Oversee social media activities across multiple brands and platforms
• Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and conversion on platforms like TikTok, Instagram, and Facebook
• Maintain the company’s social media profiles, including content creation, curation, scheduling, publishing, and community management
• Build and manage social media editorial calendars to drive engagement, celebrate key brand moments, and boost sales throughout the year
• Leverage social media platforms to drive e-commerce sales
• Manage link shops, Instagram shopping, and other social commerce tools to increase traffic and conversion rates
• Produce visually appealing video and static content
• Capture on-brand content by filming, photographing, and utilizing editing apps, as well as attending photoshoots and borrowing garments
• Identify and manage influencer partnerships and content collaborations
• Collaborate with influencer marketing agencies, managing timelines and overall campaign execution
• Execute ongoing influencer gifting programs and manage in-house or affiliate-based influencer platforms to maintain engagement
• Maintain knowledge of childrenswear category and monitor competitive trends and emerging opportunities
• Discover influencers, celebrities, and user-generated content for collaboration and opportunities
• Stay up-to-date on industry best practices, trends, and platform updates
• Work with cross-functional teams to align social media efforts with overall business objectives
• Develop and track social media KPIs in collaboration with marketing leadership
• Analyze metrics and provide regular reports with insights and recommendations for improvement

Job Qualifications Include:

• Bachelor’s degree
• 6+ years of relevant experience
• Experience with community management is required
• Experience in social media within the apparel industry is required
• Proven track record in social media management, with a portfolio showcasing successful campaigns and content creation across multiple platforms
• Strong experience in influencer marketing, including direct collaboration with creators, managing agency-led campaigns and using influencer platforms or affiliate networks
• Experience with affiliate marketing is a plus
• Ability to create and curate content for social media platforms
• Excellent written communication skills with strong attention to detail
• Proficiency in social media management tools, analytics platforms, and scheduling software
• Knowledge of Dash Hudson is a plus
• Strong analytical abilities to interpret data optimize strategies
• Familiarity with GA4 is a plus
• Strong collaboration skills and ability to work effectively across departments

Salary: $125k - $135k annually

*While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!

If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

Please refer to our website: for access to our Right to Work and E-Verify Participation Posters.

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