About the role of Head of Content at Tapp Network Are you a creative leader with a passion for storytelling and digital strategy? Tapp Network is seeking a Head of Content to drive innovative content strategies for our mission-driven clients. Join us in making a difference! Responsibilities Write compelling and persuasive campaign copy, including headlines, taglines, body copy, and scripts; Tailor messaging to suit various advertising channels, adapting it to fit the medium and engage the intended audience effectively (per messaging guidelines); Revise and refine copy based on feedback from stakeholders, clients, and team members Omni-channel copywriting and creative expertise Highly creative and can craft content for full-funnel/flywheel campaigns Social Media Blog Writing Video E-Newsletter Advertising Website Copy Landing Page Call-To-Action Drip Campaigns Reporting Develop and spearhead the strategy for brand messaging Proficient in AI automation tools for publishing and personalization, such as HubSpot Comprehension of behavioral science and art of storytelling (Story-Brand Certification a plus) Proficient in content tools such as Hubspot, Canva, Jasper, etc Build customer and stakeholder relationships to help understand perspectives, behaviors, and goals for our customers and business Collaborate with the creative team to brainstorm and craft unique and cohesive campaign concepts that align seamlessly with visual elements and adhere to brand guidelines Own the content calendar, ensuring a consistent and strategic flow of content. Work closely with our site operations team to coordinate and complement ad content with Petco placements Continuously assess and iterate on content standards to stay current with industry trends, accessibility standards, and emerging technologies Create and edit copy for marketing materials that is accurate, well-researched, and aligned with our client’s brands Implement measurement strategies to track the impact and success of content strategies Become a subject matter expert in assigned areas so that you can write product copy that aligns with our users' goals Research industry trends, target audience, and competitors to inform product messaging Advocate and evangelize content strategy and best practices across client touchpoints Project management skills and adept with tracking time, tasks, etc via platforms, such as Airtable, Click-Up. Qualifications 10+ years of experience in copywriting, content marketing or a related role 7+ years of agency experience 5+ years of experience strategically placing digital ads Strong writing and editing skills with an eye for detail and creativity Creative thinking and the ability to develop content (emails, blogs, social, ads, etc.) that tells a compelling story Proficiency in content management systems, social media platforms, and other content marketing tools and software Excellent research and analytical skills Effective time management and ability to deliver high-quality copy on schedule Strong communication and presentation skills Compensation $70,000-$100,000 - commensurate with experience. Perks and Benefits View all benefits and perks of working at Tapp Network on our Careers page. Apply Now Fill in the form below and let us know why you think you'd be the ideal fit for Head of Content at Tapp Network. #J-18808-Ljbffr Tapp Networks, LLC
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