Job Description
LC State invites applications for the position of Assistant Athletic Director of Marketing & Promotions.
Salary and rank based on experience and qualifications: $52,000 - $55,000
Degree Required: Bachelor's degree in Marketing, Communications, Sports Management, or a related field from a regionally accredited college or university.
Required Qualifications:
Preferred Qualifications:
Responsibilities:
Marketing Strategy Development:
In coordination with LC State Communications & Marketing, SID, and College Advancement:
• Develop and execute marketing plans for all athletic programs, focusing on increasing visibility, attendance, and community engagement.
• Collaborate with the athletic department to create promotional materials, including digital, print, and social media content.
• Identify target audiences and tailor marketing campaigns to specific demographics to maximize outreach and engagement.
Game Day Promotions:
• Plan and coordinate in-game promotions, halftime shows, and special events to enhance the fan experience.
• Consistent with signed agreements - work with vendors, sponsors, and community partners to organize giveaways, contests, and themed nights.
• Ensure that all game day promotions align with the overall LC State marketing strategy and brand image.
Additional duties include direct and indirect activities to support recruitment and retention of students.
Application Procedure: Please upload all of the following documents or your application may not be considered for review.
This position is open until filled; however, applications received on or before October 14, 2024, will receive first consideration. Posting will remain open until a suitable pool of candidates is identified.
This position is subject to the successful completion of a criminal background check and may also be subject to an education verification. LC State is an EEO/AA/VETS employer.
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